Download our Report on Memecoins for Business Leaders
How speculation, community, and cultural resonance drive value.
How to use memecoins as engagement tools to bypass intermediaries and engage directly with customers or fans.
How memecoins enable new revenue models
How to use memecoins for marketing, fundraising, and customer engagement.
Risks, challenges & actionable steps for creators & businesses
Three days before his inauguration, President Donald Trump did something that shocked even the most seasoned crypto insiders: he launched a memecoin on Solana, aptly named $TRUMP. Within hours, the coin rocketed to a $30B market cap, only to crash to $7 billion shortly after. Melania Trump launched a memecoin just a day later following a similar trajectory.
To outsiders, this looked like a brazen scam—another black mark on the crypto sector. But dismissing this event as a mere grift misses the bigger picture. What the $TRUMP launch really signaled, intentionally or not, was radical reimagining of how individuals, brands, and organizations can wield power, build communities, and raise capital in the digital age. This moment isn’t about Trump—it’s about a new playbook for brands, politicians, and leaders everywhere.