Tokenization in 2024: Opportunities for Brands

2023 has been a year of reckoning for Web3.

What started as a technology called “NFTs”, representing unique digital files that users can trustlessly own and trade over the internet, transformed into a breeding ground for new, consumer-oriented business applications.

Over the last two years, almost 50 of Interbrand’s Top 100 Global Brands started small-scale, isolated, and relatively simple digital collections.

Most of the activations clustered around two main categories:

• Phygitals (tokenization of real-world assets)

• Loyalty

Today we’ll focus on phygitals and cover:

• Why now? Key trends for phygitals

• Brand adoption in 2023

• What’s Next: phygital opportunities for brands in 2024

Let’s jump in.

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