Roblox: The Future of E-commerce in Virtual Worlds?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Hi, it’s Marc. ✌️

With over 79.5M daily active users, Roblox is a fast-growing platform for brands aiming to reach digital-first consumers.

For businesses, Roblox offers something rare—a young, engaged audience ready to interact, explore, and spend. And it’s working: in 2023, over 3.7B virtual transactions happened on Roblox, showing that Gen Z isn’t just playing; they’re buying.

Gen Z customers are already purchasing digital items, collectibles, and exclusive products within branded spaces on Roblox. Brands that harness this trend can transform visibility into direct sales.

What We’ll Cover:

• Roblox: From Marketing to Monetization

• Connecting Real-World Sales to Roblox

• The Big Virtual-Commerce Opportunity for Brands

• Boson V-Commerce: Bridging Real & Virtual Commerce on Roblox

• Shopify vs V-Commerce vs Walmart

• Takeaways for Brands

Let’s unpack this.

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