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Roblox: The Future of E-commerce in Virtual Worlds?
With over 79.5M daily active users, Roblox is a fast-growing platform for brands aiming to reach digital-first consumers.
For businesses, Roblox offers something rare—a young, engaged audience ready to interact, explore, and spend. And it’s working: in 2023, over 3.7B virtual transactions happened on Roblox, showing that Gen Z isn’t just playing; they’re buying.
Leading Voices
Stephen Messer, internet entrepreneur, inventor and investor, and founder of Collective[I] | Watch our Podcast
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